Washington Adventist University
Institutional Visibility and Engagement Program
- Strategic Communications
- Branding and Marketing
- Journalism and Content
- Photography
- Videography and Film
- Graphic Design
- Social Media Management
The Engagement.
Overview
A comprehensive communications and digital engagement strategy supporting institutional visibility, student engagement, executive messaging, events, enrollment communication, advancement, and brand consistency.
Challenge
The university needed a unified communications system that connected executive messaging, enrollment, advancement, and academic departments under one consistent brand voice.
Audience
Prospective and current students, families, faculty and staff, alumni, donors, and the surrounding community.
Strategic Approach
Communications planning, editorial calendars, message architecture, and a coordinated content pipeline across web, email, social media, print, photography, and video.
Creative Solution
Integrated creative production spanning institutional storytelling, executive content, event coverage, campaign design, and daily social media management.
Deliverables
- Integrated communications across web, email, social media, and print
- Photography and video production
- Executive messaging and institutional content
- Campaign and event promotion
Verified Outcomes.
- Increased audience engagement by 75%
- Increased social media following from approximately 20,000 to more than 30,000 within five months
- Produced integrated communications across web, email, social media, print, photography, and video
- Supported multiple academic departments, executive leadership, admissions, advancement, and institutional initiatives
Selected Media
Gallery images and captions are editable. Replace with curated original photography.
Let's Build Something Exceptional.
Tell us what you are building, who you need to reach, and what success should look like. We will help you develop the right strategy, story, design, and digital experience.